Welcome to the GLAAD Media Institute Engagement 101: Telling your story: Messaging and Media Tools for Today’s Activist! This course is designed for everyday LGBTQ advocates and activists to understand how the media works and how to effectively get your message across to the people you are trying to reach through the media.
In this course, you will learn the basics about media structure and how to tell your authentic stories in traditional, online, and social media platforms.
Equipped with research and best practices gleaned from more than 30 years of experience, GLAAD will work with you to teach and reach the movable middle about the LGBTQ community through compelling storytelling combines with the best and most up to date tools and know how.
The course consists of 6 lessons, each with its own topics and quizzes:
- Movable Middle
- The Power of Storytelling
- Framing
- Messaging
- Media
- Interviewing
Together, these 6 lessons make up the full Media Engagement 101 Training. We recommend proceeding through each lesson in order, by clicking the Let’s Get Started button below, and then using the “Next” buttons to proceed through the modules.
Thank you for your interest and commitment to the work of GLAAD, advocating for the rights and freedoms of LGBTQ people across the globe.